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Directed Gifts


The Impact of Directed Gifts

Directed gifts from individuals, families, and family foundations are critical to the research, development, production, and distribution of every program, project, and initiative created at GBH for both national and local audiences.

These contributions provide GBH with immediate working capital most often used for:

  • Research and development, providing producers with the resources and time necessary to explore ideas, take risks, test impact, and determine direction at the beginning stages of a project;
  • The exploration of new digital technologies, allowing GBH to navigate the quickly changing media landscape and to expand its reach and impact beyond broadcast;
  • Finishing funds, supporting the completion of a project—the process of getting the project on the air, on the Web, or out into the community, and maximizing audience reach and impact.

An integral piece of the funding puzzle, directed gifts help propel GBH’s efforts to contribute award-winning programs and services to the public media system. A strong GBH not only enriches Boston and New England, but it can also guide the nation toward more civil public discourse, a more profound respect for truth, more equitable access to learning, and a greater appreciation of our shared culture and history.

For more information about supporting GBH with a directed gift of $25,000 or more, please contact:
Jessica Connolly
Senior Director of Development, Major Gifts
jessica_connolly@wgbh.org
617.300.3812

Directed gifts can be made in the form of cash, stock transfer, or wire transfer.

For more information about including GBH in your estate plans, please contact:
Julie Hallowell
Director of Gift Planning and Endowment
julie_hallowell@wgbh.org
617.300.3682

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